FWEP0008 Be the best version of yourself Freda is a Content Creator - Radio, TV, Books, Video, Podcasts, Speaker/Marketing In Asia's Top 100 Inspirational LinkedIn Icons. Working with BFM89.9, Malaysia's leading business station, Freda has conducted over 5,000 interviews with prominent names which include author Stephen Covey, motivational speaker Nick Vijucic, former GE CEO Jack Welch, the Duke of York HRH Prince Andrew and Wikileaks founder Julian Assange. Covering the gamut of communications, she previously worked for Edelman PR and IBM Asia Pacific and also as a news presenter on national radio & TV. Award-winning Freda is highly sought after for moderating corporate events and training. She has authored five books called "PR Yourself" and "Shake & Spear Your Business: The Romeo & Juliet Way," and "Everybody Loves Ray" (biography). Her latest book is called "Bursting Fixed Mindsets- How 15 Women Broke the Million Ringgit Mark" as she's passionate to take women entrepreneurship to the next level. She also hosts a show called Her Vantage which talks about women of leadership and influence to showcase women representation in all strata of society from sports, the arts & sciences to entrepreneurship.