On this episode of ADITUP!, I sit down with brothers Jeff and Ryan Hurley, formerly of Hurley International. We discuss what it was like working for one of the largest surf apparel brands in the world and how they launched Kandui Holdings (which runs SIMPLE Shoes and Florence Marine X) during one of the worlds worst pandemics. So kick back, listen up and enjoy! Be sure to check out more ADITUP! episodes if you want to learn and hear stories about advertising and marketing in the fields of Action Sports, Travel, Food, Apparel and Technology.